Easytobook was a typical hotel booking website overwhelming its users with information. Working in collaboration with Build in Amsterdam we created a new brand strategy and design that focused on simplicity to deliver a calm, enjoyable and truly easy experience.

UI/UX Design & Branding

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Colours & Typography

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Avenir Next is a clean, simple, modern, yet timeless typeface that reflects the ambitions of the brand experience. A generous selection of weights provides the flexibility to establish an information hierarchy for various touch points.

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Website

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A spacious home screen puts immediate focus on what the user is looking for by placing the search fields front and centre. A large background image features inspiring hotels and changes based on the users entered destination to help enrich their booking experience.

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iOS & Android App

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Allowing the user to add points of interests gives context to the search results map and helps create an understanding of where to book a hotel in an unfamiliar city.

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We stripped down the hotel details screen to the bare essentials and showcased the best deal. This created a scannable overview allowing the user to book instantly.

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Perhaps the biggest challenge was accommodating 11 languages and 24 currencies by leaving sufficient space to display content correctly no matter what combination is used.

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Custom Icon Family

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Print

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