Digital Product Designer
Over 15 years, I've built and scaled products for startups and established companies, from AI-powered accounting platforms to challenger banks to creative tools used by 50M+ people. My focus is thoughtful, systematic design that honours both brand and user needs.
Haaven
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2024 - 2025
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Freelance
Online experience and lead generation for beautiful tiny homes
Haaven makes beautiful tiny homes that transform your garden space. The team at Haaven needed help with lead generation and to develop and extend their branding, created by Pentagram, across all digital channels.
Design System
Product Design
Web Design
Branding Translation
Prototyping
Someday
·
2020 - 2024
·
Employed
Fintech platform to release your home equity
As a founding product designer and design system lead at Someday I helped build a multi experience Fintech platform from the ground up. Through multiple company pivots and brand evolutions I created key experiences for customers, financial advisors and back office agents.
0→1
Product Design
Design System
Web Design
Branding Translation
Prototyping
AI
WeTransfer
·
2019 - 2020
·
Freelance
Improving the acquisition channels for WeTransfer Plus
I worked with the Growth and Studio teams to optimise the acquisition channels including wallpaper campaigns, landing pages, emails and user experience optimisations within the platform to increase WeTransfer Plus users.
Product Design
Web Design
Marketing Campaigns
Prototyping
About
I enjoy working with people and companies who are passionate about designing, creating, optimising, and maintaining digital products that improve people's lives.
Originally educated in illustration and branding, I transitioned to digital product design after college while building a portfolio website for my illustrations. I was amazed by how you could create something that anyone around the world could experience and interact with. 15+ years later, I'm still excited by the challenges of creating useful digital experiences.
My background in branding has enabled me to create screens, flows, icons, and illustrations while remaining true to brand guidelines, helping evolve brands from a few key screens into fully-fledged platforms. Over the years, I've worked across fintech, creative tools, and consumer products, specialising in design systems, complex user flows, and brand-conscious interfaces. Currently freelancing, I partner with startups and scale-ups, moving between strategic vision and craft to build experiences that remain coherent through change.