Finnel is a consultancy firm specialising in fraud and market manipulation who wanted a brand identity that instills trust, yet is minimal and stands out within the industry.

Branding & Art Direction

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Colours & Typography

Print

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The “Equal” sign is used throughout the branding as a subtle design element, but it also symbolises the resulting truth that Finnel seeks to find through it’s expertise in dealing with market manipulation in the financial world.

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