Finnel is a small Amsterdam based consultancy firm specialising in financial law, more specifically fraud and market manipulation. We wanted to keep a formal quality to help instil trust yet have a sense of freshness to help stand out from the usual monotony within the sector.
Branding & Art Direction
Colours & Typography
The “Equal” sign is used throughout the branding as a subtle design element, but it also symbolises the resulting truth that Finnel seeks to find through it’s expertise in dealing with market manipulation in the financial world.