Easytobook was a typical hotel booking website overwhelming their users with information. Working in collaboration with Build in Amsterdam we created a new brand strategy and design that focused on simplicity to deliver a calm, enjoyable, and truly easy experience.
Branding & Web Design
Colours & Typography
Avenir Next is a clean, simple, modern, yet timeless typeface that reflects the ambitions of the brand experience. A generous selection of weights provides the flexibility to establish an information hierarchy on various touch points.
A spacious homescreen puts immediate focus on what the user is looking for by placing the search fields front and center. A large background image features inspiring hotels and changes based on the users entered destination to help enrich their booking experience.
iOS & Android App
Allowing the user to add points of interests gives context to the search results map and helps create understanding of where to book a hotel in an unfamiliar city.
We stripped the hotel details screen down to the bare essentials and showcased the best deal. This created a scannable overview allowing the user to book instantly.
Perhaps the biggest challenge was accommodating 11 languages and 24 currencies by leaving sufficient space to display content correctly no matter what combination is used.
Custom Icon Family